Posters

Posters are a way for us to quickly connect with and inform our audience. Successful posters are clear, succinct, and eye-catching. Below are some guidelines for creating posters, as well as templates with color choices.

Collage of poster samples

 

Poster Tips

Text throughout the poster should be sized according to need: if you have a large amount of space, tastefully size the font larger. If your sign uses a lot of text, be sure that the text is large enough to read easily. Either Times New Roman or Garamond should be used for the title. Use Helvetica or Trade Gothic for captions, subtitles, and footnotes. Use one of those four fonts in choosing body copy but note that there should not be more than two font families used in any poster.

Posters use a U.Va. Library ribbon—please choose the correct ribbon for your unit. If you have issues placing the ribbon or an image, please read the ribbon and image placement instructions.

Images can have a powerful effect on the audience and draw more attention to your poster. Please read more about using imagery in your posters.

Poster Templates

There are two brochure templates: 8.5″ x 11″, and 11″ x 17″. Both are available in a variety of color combinations.

8.5″ x 11″ Templates

U.Va. Blue U.Va. Blue/Cream U.Va. Blue/Gray
U.Va. Blue/Library Orange Library Orange/Cream Library Orange/Gray

11″ x 17″ Templates

U.Va. Blue U.Va. Blue/Cream U.Va. Blue/Gray
U.Va. Blue/Library Orange Library Orange/Cream Library Orange/Gray

Co-branding

Occasionally, the Library will partner with other units, such as ITC, to sponsor an event. This is the only time that another logo should be used on Library collateral. Please refrain from creating logos for your department or community—this type of specific branding is addressed with the U.Va. Library ribbon. Please contact the Communications group if you need a new ribbon, a new template, or other help with your co-sponsor branding.

If you have any questions, or would prefer to use an InDesign template, please contact Communications.