Color Palette

U.Va. Blue, Library Orange, Cream, and Gray are the primary colors for use in Library materials.

U.Va. Blue
Pantone 294 C  
CMYK:  100/58/0/21 
RGB:  0/85/150 
Web:  #0D3268

Cream
Pantone 4545 C
CMYK: 0/3/19/6                                 
RGB: 241/229/199
Web:  #F1E5C7

Library Orange
Pantone 7409 C
CMYK:  0/35/100/0
RGB:  252/175/23
Web:  #F59A2C

Gray
Pantone Cool Gray 2C
CMYK: 0/0/0/10
RGB: 230/231/232
Web: #E6E7E8

                            

Light Blue and Green are also used occasionally.

Light Blue
Pantone 629 C
CMYK: 34/0/9/0
RGB: 163/220/230      
Web: #46A8C2

Green
Pantone 368 C
CMYK: 57/0/100/0
RGB: 122/193/67         
Web: #7AC143

Choose colors that complement the photography/imagery used. For instance, below are versions of a Library brochure in which the cover image matches well with the brochure colors.

  • Sample 5

  • Sample 5

  • Sample 5

  • Sample 5
  • Sample 5

  • Sample 5

  • Sample 5